The Eden Mill 'Eden Nil' Alcohol-Free Cocktails are Tasty
Michael Hemsworth — December 26, 2019 — Marketing
References: edenmill & thespiritsbusiness
Many consumers are opting to decrease or eliminate their intake of alcohol in a bid to lead a healthier lifestyle, so brands are responding with products like the Eden Mill 'Eden Nil' alcohol-free cocktails. The ready-to-drink canned refreshments were created in collaboration with Edinburgh-based Secret Herb Garden and expert botanists, and are achieved with a distillate that features water, coriander, juniper, cardamom and lemon balm. The drinks come in two flavor options including Original Gin & Tonic and Love Gin & Rose Lemonade.
Co-Founder of Eden Mill Paul Miller spoke on the Eden Mill 'Eden Nil' alcohol-free cocktails saying, "We definitely set ourselves a challenge by creating a product that doesn’t feature Eden Mill Gin, but still has the unique Eden Mill gin taste, synonymous with our brand. Year on year, we can see there is a 25% increase in sales in no/low-alcoholic drinks. How drinks are crafted and served, and why drinks are created play a vital role in the overall experience between bartenders and customers."
Co-Founder of Eden Mill Paul Miller spoke on the Eden Mill 'Eden Nil' alcohol-free cocktails saying, "We definitely set ourselves a challenge by creating a product that doesn’t feature Eden Mill Gin, but still has the unique Eden Mill gin taste, synonymous with our brand. Year on year, we can see there is a 25% increase in sales in no/low-alcoholic drinks. How drinks are crafted and served, and why drinks are created play a vital role in the overall experience between bartenders and customers."
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