Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,569 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,979 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,979 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,569 cutting edge ideas.

Flavorful Gin-Inspired Drinks

The Eden Mill 'Eden Nil' Alcohol-Free Cocktails are Tasty

— December 26, 2019 — Marketing
Many consumers are opting to decrease or eliminate their intake of alcohol in a bid to lead a healthier lifestyle, so brands are responding with products like the Eden Mill 'Eden Nil' alcohol-free cocktails. The ready-to-drink canned refreshments were created in collaboration with Edinburgh-based Secret Herb Garden and expert botanists, and are achieved with a distillate that features water, coriander, juniper, cardamom and lemon balm. The drinks come in two flavor options including Original Gin & Tonic and Love Gin & Rose Lemonade.

Co-Founder of Eden Mill Paul Miller spoke on the Eden Mill 'Eden Nil' alcohol-free cocktails saying, "We definitely set ourselves a challenge by creating a product that doesn’t feature Eden Mill Gin, but still has the unique Eden Mill gin taste, synonymous with our brand. Year on year, we can see there is a 25% increase in sales in no/low-alcoholic drinks. How drinks are crafted and served, and why drinks are created play a vital role in the overall experience between bartenders and customers."
Trend Themes
1. Alcohol-free Cocktail Trend - There is an opportunity for brands to develop more flavorful and unique alcohol-free cocktail options to cater to the growing demand for health-conscious beverage choices.
2. Collaboration Trend - Collaborations between different industries, such as distilleries and botanical experts, can create innovative and unique products that cater to changing consumer demands.
3. Innovative Flavors Trend - Developing new and unique flavors for non-alcoholic beverages, such as the Love Gin & Rose Lemonade option, can provide a competitive edge for brands in the alcohol-free drink market.
Industry Implications
1. Beverage Industry - Brands in the beverage industry can expand their offerings and appeal to a wider audience by creating more alcohol-free and non-alcoholic options.
2. Distillery Industry - Distilleries can collaborate with botanical experts and develop new distillates to create unique and flavorful beverage options that cater to health-conscious consumers.
3. Hospitality Industry - The hospitality industry can offer more diverse and innovative drink options, including alcohol-free cocktails, to appeal to a wider range of customers and stay ahead of changing consumer trends.
2.5
Score
Popularity
Activity
Freshness