Among popular favorites like steamed buns and deep-fried dough sticks, plant-based JUST Egg can now be found at street food stalls in China. For World Jianbing Day, the brand created a Jianbing Guide that points to the street vendors in Shanghai that offer a vegan version of jianbing—a traditional Chinese breakfast street food that's comparable to a crepe.
As well as being able to discover the plant-based egg alternative at street food stalls in China, people will find that there will be a jianbing pop-up from the Future Food Studio that shares even more creative ways to enjoy the vegan product. The Shanghai studio opened late last year and it sets itself apart as the first all plant-based culinary studio of its kind in the country.
Key Themes Behind This Trend
- Plant-based Street Food
- Opportunity for plant-based meat and egg alternatives to disrupt traditional street food markets globally
- Vegan Culinary Studios
- Growing demand for plant-based food has created opportunities for unique culinary experiences and studios around the world
- Traditional Food Reimagined
- Innovation to reimagine traditional food staples with vegan and plant-based alternatives can create new markets and appeal to a wider audience
Where This Applies
- Alternative Meat
- Alternative meat companies can expand their market presence by partnering with street food vendors and culinary studios
- Plant-based Food
- Growing demand for plant-based food is creating opportunities for new food startups and large companies to develop innovative products and meet consumer needs
- Food Tourism
- Vegan food tourism can be a growth opportunity for cities and regions that offer unique plant-based culinary experiences and street food markets
