Located in Berlin, Voo Store is the go-to place for the world's highly luxurious and most sought-after brands—from Prada and Margiela to GmbH. The company has been around for about 10 years now and is popular both with local fashionistas, as well as travelers.
In an interview with Highsnobiety, Voo Store's creative director, Thibaud Guyonnet, elaborated on the brand's pipeline for 2021 and how it has been handling the COVID-19 pandemic. The mention of kinky marketing content definitely stands out. Voo Store has set its sights on an OnlyFans account because it was getting reported on Instagram too much for skin exposure, pubic hair, and so on. Guyonnet says that the transition very much makes sense because "[the Voo Store] is a bit kinky."
Image Credit: Voo Store
Key Themes Behind This Trend
- Luxury Retail Marketing
- Innovative marketing techniques such as using OnlyFans to reach customers without violating social media guidelines could disrupt traditional luxury retail marketing.
- Kink Culture in Marketing
- The use of kinky elements in marketing could become a trend as companies seek to stand out and connect with modern audiences.
- Alternative Social Media Platforms for Marketing
- Exploring unconventional social media platforms such as OnlyFans for marketing purposes could become a trend as brands look for ways to reach customers that are less crowded by competitors.
Where This Applies
- Luxury Fashion Retail
- Luxury fashion retailers could benefit from exploring innovative marketing techniques like Voo Store's use of OnlyFans to reach their target audience without contravening social media guidelines.
- Marketing and Advertising
- Marketing and advertising companies could explore the use of unconventional elements such as kink culture to create unique and compelling content that resonates with modern audiences.
- Social Media Platforms
- Alternative social media platforms such as OnlyFans could become a lucrative market for brands seeking ways to connect with customers that are less crowded by competitors.
