The Estrella Jalisco Tropical Chamoy Michelada is Refreshing
Michael Hemsworth — April 10, 2021 — Marketing
References: estrellajalisco & foodbev
The Estrella Jalisco Tropical Chamoy Michelada has been announced by the Anheuser Busch-owned brand as a premium libation for fans of the original Michelada to try out. The drink features a 3.5% ABV, and merges beer with the the taste of pineapple along with Clamato and Chamoy Mexican seasoning. These components merge to create a libation that is fruity, refreshing and perfect for enjoyment in the warm weather.
Senior Director Jayden Kahl spoke on the new Estrella Jalisco Tropical Chamoy Michelada saying, "Our Tropical Chamoy Michelada is a completely new flavour for American consumers in a ready-to-drink product, designed to evoke a modern connection to a Mexican tradition. But while people absolutely love chamoy, most don’t know how to define it. As we introduce chamoy’s unique, delicious taste to a wider audience, we’re hoping to open more palates to a Mexican staple, and give it the recognition it deserves.”
Senior Director Jayden Kahl spoke on the new Estrella Jalisco Tropical Chamoy Michelada saying, "Our Tropical Chamoy Michelada is a completely new flavour for American consumers in a ready-to-drink product, designed to evoke a modern connection to a Mexican tradition. But while people absolutely love chamoy, most don’t know how to define it. As we introduce chamoy’s unique, delicious taste to a wider audience, we’re hoping to open more palates to a Mexican staple, and give it the recognition it deserves.”
Trend Themes
1. Fruit-infused Beers - There is an opportunity for beer companies to create new beverages by infusing traditional beers with fruity flavors.
2. Mexican-inspired Libations - There's a growing interest in Mexican-inspired drinks, offering businesses a chance to innovate with new flavor combinations and cultural influences.
3. Ready-to-drink Products - The market for ready-to-drink products is expanding and companies can innovate by creating new flavors and experimenting with packaging.
Industry Implications
1. Alcoholic Beverages - Alcohol manufacturers can capitalize on growing interest in beer-based cocktails in the American market.
2. Beverage Manufacturing - Bevarege manufacturers have the opportunity to create new ready-to-drink products with innovative flavors and packaging.
3. Food Service - Restaurants and bars can introduce new line of fruity beer drinks to their menus to attract customers looking for Mexican-inspired cuisine.
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