The Haribo Funtastic Mix is one of the latest product varieties from the brand for the US market that is focused on providing consumers with a playfully flavorful option to try out. The gummy candy product is made with a selection of sweets that come in eight flavors and more than 15 shapes, which encourage kids and adults alike to explore the offerings. The gummies are available now at retailers nationwide and tap into demand for eye-catching sweets amongst child and adult consumer demographics alike.
COO of Haribo of America Rick LaBerge boasted about the new Haribo Funtastic Mix saying, "Haribo is committed to keeping a pulse on innovative flavour and form trends that spark moments of childlike happiness. Coming off the heels of our 100th birthday, we’re excited to bring US consumers a new treat that’s been inspired by global favourites and offers a fun mix of unique characters and flavour combinations.”