The Haribo Funtastic Mix Has Eight Flavors and Over 15 Shapes
Michael Hemsworth — April 8, 2021 — Marketing
The Haribo Funtastic Mix is one of the latest product varieties from the brand for the US market that is focused on providing consumers with a playfully flavorful option to try out. The gummy candy product is made with a selection of sweets that come in eight flavors and more than 15 shapes, which encourage kids and adults alike to explore the offerings. The gummies are available now at retailers nationwide and tap into demand for eye-catching sweets amongst child and adult consumer demographics alike.
COO of Haribo of America Rick LaBerge boasted about the new Haribo Funtastic Mix saying, "Haribo is committed to keeping a pulse on innovative flavour and form trends that spark moments of childlike happiness. Coming off the heels of our 100th birthday, we’re excited to bring US consumers a new treat that’s been inspired by global favourites and offers a fun mix of unique characters and flavour combinations.”
COO of Haribo of America Rick LaBerge boasted about the new Haribo Funtastic Mix saying, "Haribo is committed to keeping a pulse on innovative flavour and form trends that spark moments of childlike happiness. Coming off the heels of our 100th birthday, we’re excited to bring US consumers a new treat that’s been inspired by global favourites and offers a fun mix of unique characters and flavour combinations.”
Trend Themes
1. Playful Flavors - Explore playful and unique combinations of flavors in gummy candies to create exciting new products.
2. Eye-catching Candy - Innovate on the visual aspect of candy to make it more appealing for children and adults.
3. Shape and Texture - Experiment with different shapes and textures of gummy candies to enhance the overall experience of eating sweets.
Industry Implications
1. Confectionery Industry - Create new products or improve existing ones by incorporating playful flavors, eye-catching candy designs, and unique shapes and textures.
2. Food and Beverage Industry - Incorporate playful and unique flavors into various food and beverage products to appeal to consumers' sense of adventure and novelty.
3. Marketing and Advertising Industry - Help companies in the confectionery and food and beverage industry differentiate themselves through innovative and eye-catching designs and flavors that appeal to consumers.
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