As vaccine rollouts face fierce public opposition in the US, branding firm Fuseproject launches a pro bono "just vaccinated" sticker campaign in partnership with the California Department of Public Health and the Governor’s Office for Social Innovation. The sticker campaign delivered these cute, colorful stickers to public vaccine clinics where they will then be distributed to Californians who get vaccinated.
The stickers' simple but stirring design aims to get more Californians onside by associating love and positivity with the act of getting vaccinated. The stickers come in five different languages– English, Spanish, Chinese, Vietnamese, and Tagalog–represented by five distinct colors and different designs. This feature makes the sticker campaign appealing to consumers by nature of its cultural inclusivity.
Image Credit: Fuseproject, Twitter