The impending arrival of summer means enjoying more libations outdoors for many consumers, so the Barefoot on Tap bag-in-box wines are set to be launched to offer a more convenient way to do so. The wine will come in White Zinfandel and Pinot Grigio options, which are priced at £12.50 each in the UK for 1.5-liters. The products are targeted towards consumers seeking out refreshing wines for warm weather consumption that are convenient and packaged in an eco-friendly way.
Sales Director at E&J Gallo Winery Mark Stammers spoke on the new Barefoot on Tap bag-in-box wines saying, "Ready when you are, whether it is at a socially-distanced BBQ or on a cosy night in for two, Barefoot on Tap enables you to enjoy Barefoot’s award winning wines for up to 30 days without compromising on taste. Over the past 10 years, Barefoot has become one of the most recognisable brands in wine so we hope this new format will appeal to drinkers young and old, and contribute to the increasing success of the bag-in-box category as whole.”