The Sally Hansen Miracle Gel and Disney’s 'Cruella' Collection is Chic
Michael Hemsworth — April 27, 2021 — Marketing
References: sallyhansen & drugstorenews
The Sally Hansen Miracle Gel and Disney’s 'Cruella' collection has been unveiled as a new collaboration between the two brands that will provide avid fans with a way to incorporate some of the namesake character's style into their own aesthetic.
The nail polish collection includes 13 limited-edition shades to choose from, which are all themed with the upcoming film in mind. Fans can choose from subdued hues all the way up to eye-catching glitter options, which are all focused on providing a long-wear experience thanks to their specialty formula.
The Sally Hansen Miracle Gel and Disney’s 'Cruella' collection was boasted by Vice President of Global Marketing for Sally Hansen Celia Tombalakian who said, "We are thrilled to collaborate on a collection supporting Disney’s “Cruella”, an ultra-exciting live-action film exploring the untold origins of Disney’s most notoriously fashionable villain. This dynamic limited-edition lineup, aimed at empowered women who express their identity through their nails, taps so many trends and is a perfect fit for Miracle Gel, a true fashion authority in long-wear nail color.”
The nail polish collection includes 13 limited-edition shades to choose from, which are all themed with the upcoming film in mind. Fans can choose from subdued hues all the way up to eye-catching glitter options, which are all focused on providing a long-wear experience thanks to their specialty formula.
The Sally Hansen Miracle Gel and Disney’s 'Cruella' collection was boasted by Vice President of Global Marketing for Sally Hansen Celia Tombalakian who said, "We are thrilled to collaborate on a collection supporting Disney’s “Cruella”, an ultra-exciting live-action film exploring the untold origins of Disney’s most notoriously fashionable villain. This dynamic limited-edition lineup, aimed at empowered women who express their identity through their nails, taps so many trends and is a perfect fit for Miracle Gel, a true fashion authority in long-wear nail color.”
Trend Themes
1. Movie-themed Beauty Products - The success of the Sally Hansen and Disney collaboration shows a growing trend of movie-themed beauty products that allow fans to incorporate their favorite characters into their look.
2. Limited-edition Collaborations - The limited-edition nature of the Sally Hansen and Disney collection demonstrates the potential of collaborations as a trend in the beauty industry, creating buzz and exclusivity for both brands.
3. Long-wear Nail Polish - The focus on long-wear formulas in the Sally Hansen and Disney collection reflects a trend towards convenient, low-maintenance beauty that can withstand busy schedules.
Industry Implications
1. Beauty - The success of the Sally Hansen and Disney collaboration demonstrates a trend for movie-themed and limited-edition beauty products that offer consumers new ways to express themselves.
2. Entertainment - The collaboration between Sally Hansen and Disney reflects the potential for cross-promotional marketing opportunities between beauty and entertainment industries.
3. Fashion - Sally Hansen's Vice President of Global Marketing's description of the collection as a 'fashion authority' shows the potential for fashion and beauty to continue to intersect and influence each other in new ways.
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