In anticipation of summer, Frito-Lay recently launched three new, limited-edition Lay's flavors that are perfect for the warmer weather. The new line-up includes Chile Mango, Wavy Jerk Chicken, and Summer BLT, and these mouthwatering new flavors are set to hit stores later this week for $3.79 until supplies last.
The Chile Mango, as its name suggests, features the "fruity flavor of mango, combined with the spice and tang of chile peppers." The Wavy Jerk Chicken, on the other hand, boasts a traditional spicy, sweet, and smoky jerk flavor. Lastly, the SUmmer BLT variant blends the flavor profiles of bacon, tomato, and lettuce for a savory new treat.
Alongside the release of these new summer-ready chips, Frito-Lay also debuted the new 'Let's Summer' campaign that gives fans a chance to score awesome prizes including a home theater projector, outdoor pop-up cinema screen, and a telescope, among others. The website site also features inspiration for how to make this the best summer yet – with tips for movie nights, and more outdoor fun.
Image Credit: Frito-Lay
What Makes This Trend Stand Out
- Limited-edition Summer Flavors
- Frito-Lay is capitalizing on the summer season by releasing three new limited-edition flavors of Lay's chips, presenting an opportunity for other snack companies to create their own seasonal limited-edition products.
- Blended Flavor Profiles
- The Summer BLT Lay's flavor highlights the success of combining multiple flavors to create a unique eating experience, suggesting an opportunity for other food and beverage companies to experiment with blending flavors.
- Seasonal Marketing Campaigns
- Frito-Lay's 'Let's Summer' campaign presents an opportunity for other companies to explore seasonal marketing strategies that target consumers during specific times of the year.
Sectors Adopting This
- Snack Food
- The release of new limited-edition Lay's chips flavors presents an opportunity for other snack companies to innovate and create their own seasonal and limited-edition products.
- Food & Beverage
- The success of blending flavors in the Summer BLT Lay's chips highlights an opportunity for other food and beverage companies to expand their offerings and experiment with new flavor combinations.
- Marketing & Advertising
- Frito-Lay's 'Let's Summer' campaign presents an opportunity for other companies to explore and invest in seasonal marketing strategies that cater to consumer desires during specific times of the year.
