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Chromatic Cookie Doughs

Nestle Toll House Funfetti Cookie Dough with Rainbow Sprinkles is Tasty

— April 28, 2021 — Marketing
The Nestle Toll House Funfetti Cookie Dough with Rainbow Sprinkles is one of the latest offerings from the brand that will provide consumers with a chromatic way to satisfy their craving for sweet treats.

The cookie dough features a vanilla cake-flavored dough that has been filled with rainbow sprinkles and topped with more for a colorful finish inside and out. The product builds on the success of chromatic food varieties as consumers seek out visually striking ways to satisfy their sweet tooth.

The Nestle Toll House Funfetti Cookie Dough with Rainbow Sprinkles is being launched for sale starting in June 2021 in 14-ounce packages for a suggested price of $2.99 each. The product is launching alongside the new Nestle Toll House Cookies & Creme Edible Cookie Dough.
Trend Themes
1. Chromatic Food Varieties - Opportunity for companies to create visually striking and colorful food products to satisfy the consumer demand for unique treats.
2. Edible Cookie Doughs - Dessert industry can consider producing more flavored and colorful edible cookie doughs with incorporation of different textures and toppings.
3. Cake-flavored Desserts - Baked goods industry can develop more cake-flavored desserts in order to meet consumer preferences for items such as cakes and cupcakes.
Industry Implications
1. Food and Beverage - Companies within this industry can create and market visually appealing and flavored food products to meet consumer desires for unique and enjoyable food experiences.
2. Dessert - Industry professionals can consider innovative recipes in order to provide consumers with aesthetically pleasing, delicious, and satisfying dessert options.
3. Baked Goods - Industry can focus on creating unique flavors and textures for desserts such as cake and cupcake varieties to cater to consumer demand for diverse and exciting dessert options.
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