These new Pillsbury Spring Seasonal Cookie Doughs are being launched as a way to elevate springtime baking endeavors with a touch of sweetness. The cookie doughs come in three options to choose from including the Easter Egg Cutout, Chick and Bunny varieties, which are each a limited-edition offering perfect for families alike to prepare. The chilled cookie doughs are each ready to pop into the oven, but also feature a safe-to-eat recipe that consumers can nibble on without baking.
The new Pillsbury Spring Seasonal Cookie Doughs are arriving now at participating retailers nationwide in the US and offer a great way for consumers to elevate their springtime traditions. The dough comes with 20 cookies in each pack of the Chick and Bunny options, while the Easter Egg Cutout has 10 servings.
Why This Trend Is Growing
- Seasonal Cookie Doughs
- Opportunity for bakeries to create their own seasonal cookie doughs to attract consumers during holiday seasons
- Safe-to-eat Cookie Doughs
- Opportunity for companies to create more safe-to-eat cookie doughs with interesting flavor profiles and allergen-free options
- Limited Edition Offerings
- Opportunity for companies to create limited edition offerings to generate excitement and spur impulse purchases
Industries Being Reshaped
- Baking
- Baking industry can create more seasonal and limited edition doughs to capitalize on consumer trends
- Food Manufacturing
- Food manufacturing industry can invest in safe-to-eat cookie doughs with unique flavors and ingredients
- Retail
- Retail industry can market seasonal cookie doughs to attract customers during holiday seasons
