Pillsbury launched the 'Dino Shape Cookie Dough' and the 'Cinnamon Toast Crunch Cookie Dough' nationwide. The two items are available at Pillsbury grocery retailers across the United States while supplies last. The Cinnamon Toast Crunch Cookie Dough is a ready-to-bake offering that allows consumers to skip the complications associated with baking. Simply take the pre-cut cookies out of the bag and place them on a tray to go into the oven and the baking is done. This means customers can enjoy high-quality cookies without making a mess or making a mistake in the recipe.
The Dino Shape Cookie Dough brings the joys of dinosaurs into the kitchen with cookies shaped like everyone's favorite dinosaurs. The cookies can even be decorated further with flavored icing to add both detail and flavor. While both icings must remain refrigerated until they are to be cooked, both offerings are safe to enjoy raw for an entirely different experience.
The Cinnamon Toast Crunch Cookie Dough and the Dino Shape Cookie Dough are available nationwide at an SRP of 2 for $6 USD.
Image Credit: Pillsbury
What's Driving This Trend
- Edible Dough Products
- There is an opportunity for innovation in creating more unique and fun variations of ready-to-eat cookie dough.
- Decorated Cookie Dough
- There is room for innovation in providing decorated cookie dough options to enhance visual appeal of baked goods.
- Grain-based Confections
- Innovators can capitalize on the continued interest in nostalgic treats by introducing new, grain-based confections into the market.
Who This Affects Most
- Baked Goods Industry
- Established players can expand their offerings through unique and fun variations of ready-to-eat cookie dough.
- Confectionery Industry
- There is an opportunity for the confectionery industry to incorporate more decorated cookie dough options into their product lines.
- Food Retail Industry
- Retailers can attract customers by offering unique, grain-based confections that tap into the consumers' nostalgia for childhood treats.
