General Mills just expanded its Pillsbury lineup yet again with the launch of new Cinnamon Toast Crunch Soft Baked Cookies and new Lucky Charms Soft Baked Cookies.
For both of the new cookie products, Pillsbury collaborated with two of the most popular cereal brands. The new Cinnamon Toast Crunch Soft Baked Cookies feature a swirl of Cinnamon Toast Crunch's Cinnadust along with a blend of butter and shortening that helps to achieve the perfect soft baked texture. The Lucky Charms Soft Baked Cookies features the same cookie dough base, but with Lucky Charms marshmallows bits baked right in.
Best of all, both of the cookies are fully baked and ready to eat, so there's no baking required.
Image Credit: Pillsbury
What's Driving This Trend
- Soft Baked Cookies
- Companies can collaborate across industries to create unique baked goods products.
- Cereal-flavored Snacks
- Cereal brands can expand their reach through collaborations with snack companies.
- Ready-to-eat Snacks
- Ready-to-eat snacks can provide convenience and satisfy consumer cravings for indulgent treats.
Who This Affects Most
- Food
- Food companies can innovate by combining unexpected flavors and textures to create new snack products.
- Consumer Packaged Goods
- Consumer packaged goods companies can benefit from collaborations with popular food brands and leverage their brand appeal to develop new products.
- Retail
- Retailers can capitalize on the trend of convenient, indulgent snacks by offering unique and exclusive products to drive sales.
