Forced to spend time apart from loved ones, people are craving life's simple joys, like sharing a meal in good company and Virgin Media is acknowledging this with its unique pizza pop-ups. To emphasize the importance of connectedness, Virgin Media linked up a pair of pizza pop-ups 400 miles apart and gave people the chance to share a meal with someone special from afar.
Powered by hologram technology, the experience lets pizza lovers sit at the "same" table to enjoy a real slice. The experience involves a life-sized, 3D, 4K display so that diners can interact in real-time with one another. The Two Hearts Pizzaria was open for just two short days in South Bank, London and Castle Street, Edinburgh.
Key Themes Behind This Trend
- Remote Dining
- There is a growing demand for experiences that allow people to connect and share meals with loved ones who are physically distant.
- Hologram Technology
- The use of hologram technology to simulate face-to-face interactions creates opportunities for immersive dining experiences and remote work collaboration.
- Virtual Events
- Virtual events that incorporate interactive technology, like 3D displays or augmented reality, offer a disruptive innovation to traditional event planning and execution.
Where This Applies
- Food and Beverage
- Restaurants and foodservice companies can explore remote dining experiences that use hologram technology to create immersive and interactive customer experiences.
- Technology
- Hologram technology companies can create new market opportunities by partnering with event planners and/or service providers to create remote, immersive experiences.
- Event Planning
- Event planners can look to incorporate virtual/hologram experiences for remote attendees at events and/or partner with companies expediting in the emerging space.
