Mattress manufacturer, marketer and supplier Simmons collaborated with TikTok stars Charli and Dixie D'Amelio to create a custom-designed, special edition mattress. The co-designed sleep solution was created with their young fans in mind. As Charli D'Amelio said, "Our beds are the new offices for our generation, where we check messages in the morning, where we listen to music and podcasts, where we stay up late FaceTiming with our friends, scroll aimlessly on social media to get inspired and most importantly, it's where we look forward to going after a busy day."
The Gen Z-targeted mattress is being introduced to the world with the #SimmonsDreamRoom contest and participants will have the chance to give their room a fresh new look with the help of the social media stars.
What's Driving This Trend
- Custom-designed Sleep Solutions
- The creation of a custom-designed, special edition mattress in collaboration with influencers presents an opportunity for companies to explore unique sleep solutions for a specific audience.
- Social Media-based Marketing
- The #SimmonsDreamRoom contest demonstrates the power of social media-based marketing, allowing companies to leverage influencers and user-generated content to gain exposure and build brand loyalty.
- Sleep as a Lifestyle
- With the younger generation viewing their beds as much more than just a place to sleep, there is a growing market for products and services that cater to sleep as a lifestyle.
Who This Affects Most
- Mattress Manufacturing
- Collaborations with influencers and the creation of custom-designed mattresses presents a unique opportunity for companies in the mattress manufacturing industry to serve specific audiences and differentiate themselves from competitors.
- Influencer Marketing
- The success of the #SimmonsDreamRoom contest exemplifies the potential for influencer marketing to help companies reach new audiences and build brand loyalty through social media.
- Sleep Technology
- As younger generations view sleep as a lifestyle, there is a growing market for sleep technology that can facilitate better and more personalized sleep experiences, presenting a disruptive innovation opportunity for the industry.
