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Top 45 Social Media Trends in May

From Augmented Reality Monuments to Promotional Science Videos

— May 29, 2021 — Social Media
Social media is a powerful tool, and with half the world on it for half the day, its impact cannot be overlooked. The May 2021 social media trends underscore how these platforms have shaped both business and consumer behavior trends.

Notably, brands appeal to younger consumers (who are typically not their target demographic) through up-in-coming influencers. For example, Simmons, the mattress manufacturer, marketer, and supplier, recently tapped into TikTok stars Charli and Dixie D'Amelio to create a custom-designed, special edition mattress. The campaign points out that "beds are the new offices for our generation," especially in light of the ongoing pandemic and shift to smaller, handheld technology.

To kick off the Gen Z-targeted mattress, the brand launched the #SimmonsDreamRoom contest, where participants have the chance to give their room a fresh new look with the help of the social media stars.
7.7
Score
Popularity
Activity
Freshness
44
In-App Podcast Players
In-App Podcast Players
Facebook Creates New In-App Podcast Player with Subscription Options
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43
Exclusive Football Chatrooms
Exclusive Football Chatrooms
The NFL and Clubhouse are Promoting the 2021 Draft with Discussions
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42
Vaccination Awareness Campaigns
Vaccination Awareness Campaigns
YouTube is Launching a Series of Vaccination PSAs around the Globe
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41
Branded Pretzel Giveaways
Branded Pretzel Giveaways
Snyder's of Hanover is Giving Away 1,000 Pretzel Crave Kits
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40
Exportable Social Media Posts
Exportable Social Media Posts
Facebook Now Offers and Export Posts and Notes Option
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39
Premium Podcast Subscription Services
Premium Podcast Subscription Services
Apple Announces a Monetized Overhaul to its Podcast App
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38
Branded Mayo Ambassadors
Branded Mayo Ambassadors
Kraft Mayo is Looking to Fill a 'Mayodorsement' Contract worth $10,000
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37
Female-Supporting Social Campaigns
Female-Supporting Social Campaigns
the TogetHER Video Series Marks Women's History Month
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36
Anti-Abuse App Features
Anti-Abuse App Features
Instagram Introduced New Messaging Tools that Use AI to Filter Abusive DMs
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35
Social Commerce Partnerships
Social Commerce Partnerships
The Shopify Pinterest Channel Brings More Attention to Businesses
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34
Expressive Virtual Reality Avatars
Expressive Virtual Reality Avatars
Oculus Updated its Avatar Editor with Loads of Custom Options
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33
Social Media Vaccine Fact Boxes
Social Media Vaccine Fact Boxes
Twitter is Adding a COVID-19 Vaccine Fact Box to Timelines
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32
Social Media Talent Contests
Social Media Talent Contests
TikTok Gamers Got Talent is a New Content Series Starting May 9th
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31
Social Media Community Features
Social Media Community Features
Facebook Neighborhoods Helps Users Connect with Locals
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30
Social Media Crispy Smashed Potatoes
Social Media Crispy Smashed Potatoes
MeatLikeMike's Crispy Smashed Roasted Potatoes Are Viral
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29
Youthful Mascara Challenges
Youthful Mascara Challenges
Avon's #LiftLockPop TikTok Challenge Speaks to Gen Z
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28
Post-Pandemic Reunion Contests
Post-Pandemic Reunion Contests
Busch Beer is Giving Five Families $10,000 to Make Up for Lost Time
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27
Self-Service AI Chatbots
Self-Service AI Chatbots
Verint IVA Chatbots Offer Businesses User-Friendly Automation
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26
Promotional Science Videos
Promotional Science Videos
Bombay Sapphire is Marketing Its Ready-to-Drink Cocktail with Bill Nye
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25
Identity-Based Inclusive Streaming Platforms
Identity-Based Inclusive Streaming Platforms
Peer2Peer Connects Marginalized Groups Online
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24
Viral Berry Cereal Recipes
Viral Berry Cereal Recipes
TikTok User Gained Notable Attention from his 'Nature's Cereal'
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23
Virtual Concert NFT Upgrades
Virtual Concert NFT Upgrades
LA Rapper Murs Offers New Kind of Virtual Concert Experience
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22
Baked Feta Pasta Dessert Recipes
Baked Feta Pasta Dessert Recipes
delish Debuts a Viral Strawberry Cheesecake Bake on TikTok
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21
Augmented Reality Monuments
Augmented Reality Monuments
LACMA and Snapchat Brought Five Monuments to Life Virtually
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20
Profile-Less Virtual Speed-Dating
Profile-Less Virtual Speed-Dating
Facebook Launches 'Sparked' App That Hosts 4-Minute Video Dates
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19
Gen Z Voter Campaigns
Gen Z Voter Campaigns
Snapchat's Speech to Street Encourages Young People to Vote
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18
Social Media Pasta Recipes
Social Media Pasta Recipes
Anna Rothfuss Recently Showcased Her 'Honeycomb Pasta' on TikTok
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17
Celebratory Sushi Specials
Celebratory Sushi Specials
Krispy Rice Offers the Limited-Edition Birthday Box for its Anniversary
<
16
Social Media Animal Campaigns
Social Media Animal Campaigns
TikTok is Celebrating #AnimalMonth With Canadian Creators
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15
Spicy Snack Battles
Spicy Snack Battles
Cheetos & Doritos Fans are Weighing in on the Flamin' Hot Faceoff
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14
Viral Vegan Blueberry Cookies
Viral Vegan Blueberry Cookies
Justine Eats Recently Created a TikTok-Famous Cookie Recipe
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13
Plant-Based Dating App Collaborations
Plant-Based Dating App Collaborations
Tinder Debuts New Plant-Based Passion for Earth Day
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12
Waste-Reducing Clothing Repair Campaigns
Waste-Reducing Clothing Repair Campaigns
Fixing Fashion Helps Consumers Repair their Wardrobes
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11
Emotional Connection Dating Apps
Emotional Connection Dating Apps
Couply Helps Couples Future-Proof Their Relationships
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10
Influencer-Brand Collaboration Apps
Influencer-Brand Collaboration Apps
'Hey Influencers' Matches Brands and Content Creators
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9
Hair-Supporting Shower Heads
Hair-Supporting Shower Heads
Nosame Shower Head Filters Water to Protect Hair and Skin
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8
Celebrity-Backed Floral Fragrances
Celebrity-Backed Floral Fragrances
The Jeff Leatham Collection's Perfume Bottles are also Vases
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7
Efficient Meal Prepping Kits
Efficient Meal Prepping Kits
The Prep Deck Meal Prep Kit Helps You Easily Prep Meals in One Sapce
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6
Gen Z Edition Mattresses
Gen Z Edition Mattresses
Simmons Created a Special Edition Mattress with Charli & Dixie D'Amelio
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5
Portable Window Swapping Projectors
Portable Window Swapping Projectors
The APEMAN HD Projector Displays Different Window Landscapes
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4
Kid-Friendly Influencer Kits
Kid-Friendly Influencer Kits
The Studio_Creator 2 Video Maker Kit Has a Ring Light & Green Screen
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3
Sustainable Branded Graphic Tees
Sustainable Branded Graphic Tees
FUTUREVVORLD Challenges Streetwear Brands to Go Sustainable
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2
Super-Chic Versatile Sunglasses
Super-Chic Versatile Sunglasses
The Sophisticated Willows Sunglasses Boast Chain Arms
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1
Viral Flowy Fitness Shorts
Viral Flowy Fitness Shorts
The Iconic Keiki Kona Shorts are Now Available for Pre-Order
<