Kraft Mayo is looking for an enthusiastic mayo-lover in its new 'Mayodorsement' campaign. The brand hopes to sign a true mayonnaise fanatic to an ambassador contract worth $10,000. Alongside the financial bonus, the fan will also get a jar of creamy mayo with their face on it, and a full-page ad and digital billboard in their local town declaring their new title.
Fans can enter to become the next mayonnaise ambassador for Kraft Mayo by showcasing their personality and passion for the creamy condiment through a video, photo, love poem, or other creative outlets. Those entering the contest must be following @RealKraftMayo and use the hashtags: #KraftMaydorsement and #Contest. Fans will vote on finalist entries on Instagram and Twitter ahead of the Kraft Mayo Draft around May 28.
Image Credit: Kraft Mayo
Key Themes Behind This Trend
- Branded Ambassadors
- Brands are searching for enthusiast ambassadors to promote their products via creative outlets.
- Social Media Contests
- Brands are utilizing social media to engage with their customers and promote their products through user-generated content.
- Personalized Products
- Brands are creating personalized products as incentives for their customer engagement and loyalty.
Where This Applies
- Food Industry
- Food companies are promoting their products through creative marketing campaigns and personalized incentives.
- Advertising Industry
- Advertising agencies are developing social media marketing strategies to engage with customers and promote products through user-generated content.
- Social Media Industry
- Social media platforms are used as a marketing tool by companies to engage with their customers and promote their products through social media contests.
