Facebook recently announced it's creating its own in-app podcast player separate from the in-app Spotify player. The launch comes as the social media giant prioritizes audio experience after seeing the "continuing rise of audio on [its] platforms, from audio calls to audio messages on WhatsApp and Messenger."
The Facebook in-app podcast player will allow users to share podcast episodes and listen to them without having to leave the app. Since podcasts are primarily an ad-based product, the social media platform would be able to gather data on listeners, increasing their ability to target users. Moreover, the platform announced plans to offer monetization models, by allowing listeners to access different "rooms" for either a one-time fee or through a subscription model.
Image Credit: Facebook
What's Driving This Trend
- In-app Podcast Players
- Developing in-app podcast players that incorporate subscription models or monetization opportunities.
- Social Media Platform Expansion
- Expanding social media platforms to include new audio features and create new revenue streams.
- Podcast Data Collection
- Using in-app podcast players as a way to collect data on listeners to better target users for ads and sponsorships.
Who This Affects Most
- Social Media
- The general social media industry can create in-app podcast players that support monetization, subscription models, and potentially data collection.
- Podcasting
- Podcasting companies that partner with social media platforms to create their own in-app players and monetization opportunities.
- Branding & Advertising
- Businesses that can work with social media platforms and in-app podcast players to create and distribute targeted ads as well as sponsorships.
