In anticipation of Earth Day and to cater to Gen Z consumers looking to connect over eco-friendly lifestyle choices, Tinder announced the launch of a 'Plant-Based Passion' setting to connect vegan and vegetarian members. Starting April 22, users can match with potential love interests who share similar eating habits.
“We’ve seen an increasing amount of love for environmentally-friendly dates in member bios, including a desire to meet up with fellow plant-based matches,” said Udi Milo, Vice President of Product and Growth at Tinder. “Now, daters can share their passion for sustainable living, one plant-based meal at a time.”
In addition, Tinder is partnering with Beyond Meat to gift the first 500 members who match with the Plant-Based Passion and add it to their profile a Plant-Based Picnic Pack for two, complete with a voucher for free Beyond Meat products.
Image Credit: Tinder