Pinterest is expanding its partnership with Shopify, allowing shoppers in 27 different countries to take advantage of the Shopify Pinterest channel.
The channel gives 1.7 million Shopify merchants the ability to spotlight their offerings on Pinterest, making it easier for shoppers to find and access them as they search for inspiration. Merchants are able to upload their catalogs to the platform for free, and can then create shoppable Product Pins that ensure their offerings are discoverable globally.
As Pinterest reports, "97% of the top searches that users make are unbranded, meaning people come to Pinterest to shop for general ideas and not specific brands, giving businesses of all sizes the opportunity to be discovered."
With the expansion of the partnership, both merchants and shoppers will benefit from a more seamless e-commerce experience that helps to even the playing field.
Image Credit: Provided
Key Themes Behind This Trend
- Expansion of Social Commerce Partnerships
- Businesses need to focus on expanding their social commerce partnerships to reach more customers and stay competitive.
- Shoppable Product Pins
- The creation of shoppable Product Pins is a disruptive innovation that allows businesses to ensure their offerings are discoverable globally.
- Unbranded Searches
- The trend of unbranded searches on Pinterest presents an opportunity for businesses of all sizes to be discovered by new customers.
Where This Applies
- E-commerce
- The e-commerce industry should take advantage of social commerce partnerships to increase sales and improve customer experience.
- Retail
- Retailers can use shoppable Product Pins to reach new customers and sell their products on social media platforms like Pinterest.
- Marketing
- Marketing professionals should consider the trend of unbranded searches on Pinterest as an opportunity to create effective advertising campaigns for businesses.
