Fans of candy and a good night of sleep will find the best of both worlds in the Sweet Sleep Bed created by Skittles and Simmons. This one-of-a-kind bed includes a candy dispenser and it opens up to reveal a twin-size murphy bed, complete with a gel memory foam mattress.
Only one Sweet Sleep Bed exists and it will be sold to one lucky candy lover for just $1.50, the average price of a pack of Skittles candy. The one-of-one bed is set to go on sale on December 13th and it will go on a first come, first serve basis. Fans can follow the brands on social media for hints about the exact time that the bed will be made available for purchase.
What Makes This Trend Stand Out
- Sleep-dispensing Beds
- Creating beds that not only provide comfort but dispense something with a potential ‘surprise factor’ like candy or perfume, could provide an exciting and memorable customer experience.
- Interactive Furniture
- Developing furniture, especially beds, with interactive elements such as candy dispensers could further engage customers and increase the demand for unique and memorable furniture pieces.
- Limited Edition Unique Products
- Creating custom-made one-of-a-kind beds can elevate a brand's exclusivity and stoke customer loyalty, with the bed and brands likely gaining traction across various social media platforms.
Sectors Adopting This
- Furniture
- The furniture industry could stand an opportunity to create innovative and unique pieces by incorporating interactive elements that appeal to customers' senses.
- Confectionery
- Innovation in the candy industry, including collaborations with unique furniture brands like Simmons could increase brand relevance and customer appeal.
- Marketing and Advertising
- The Sweet Sleep Bed is an example of experiential marketing, which could provide new opportunities for companies to captivate customers and promote brand values.
