Rap superstar Wiz Khalifa and streetwear brand Diamond Clothing Co. joined in the cannabis-themed Weedmaps collaboration promoting the new 4/20 clothing collection. The collection draws influence from cannabis iconography and plays on brand recognition to bring together the rap and cannabis industries through a variety of cool clothes and accessories. From crewneck sweaters to unicolor snapbacks, the collection is sure to appeal to cannabis consumers and rap fans alike.
The clothing will be available for purchase starting on April 20th–4/20–on the Diamond Clothing Co. website. The proceeds from the Weedmaps collaboration will go to The Last Prisoner Project, a charity that focuses on reforming criminal justice and drug policy in America. The charity hopes to free those convicted of cannabis offenses during the War on Drugs.
Image Credit: Diamond Supply Co., Taylor Gang
Why This Trend Is Growing
- Cannabis-themed Fashion
- Opportunities for fashion and apparel companies to tap into the growing cannabis market by incorporating cannabis iconography into their designs.
- Collaborative Brand Partnerships
- Opportunities for companies in different industries to collaborate and create unique products that appeal to a wider audience.
- Social Justice and Cannabis
- Opportunities for companies to align with social justice causes and use their platform to promote positive change in the cannabis industry and beyond.
Industries Being Reshaped
- Fashion and Apparel
- Fashion brands can capitalize on the trend of cannabis-themed fashion by incorporating cannabis iconography into their designs.
- Cannabis
- Companies in the cannabis industry can expand their reach by partnering with brands in other industries to create unique products that appeal to a wider audience.
- Charitable Organizations
- Opportunities for charities to align with cannabis companies to promote social justice causes and positive change in the cannabis industry and beyond.
