This new Coca-Cola branding has been announced by the brand as part of an initiative to help streamline product appearances and make it more intuitive for shoppers to identify. The new branding comes as part of the brand's One Brand strategy that was previously launched back in 2016 and features a simplified design that is straightforward with no busy imagery. Instead, the branding only highlights a few simple colors and focuses on the brand's logos for consumers to easily spot on store shelves.
The new Coca-Cola branding is being launched with the new recipe for Coca-Cola Zero Sugar, which is already available in Europe and Latin America. The branding will launch globally throughout 2021 with the flavors to be converted over the course of 2022.