Last year, H&M revealed Looop, its in-store garment-to-garment recycling system, and now it is introducing an online version called Looop Island on Animal Crossing: New Horizons. Although the garment recycling system is only available at select locations, the virtual version of Looop gives everyone a chance to experience the sustainable technology.
To explore the world of virtual fashion, H&M is hosting meet and greets with Game of Thrones star Maisie Williams and H&M's Global Sustainability Manager, Pascal Brun. The brand will be hosting a virtual chat on recycling and circular fashion.
With the rise of virtual fashion, people are having their desire for newness and ownership satisfied, all the while keeping their avatars looking fresh in a way that doesn't accumulate more products in the physical world.
What's Driving This Trend
- Virtual Fashion
- Virtual fashion is becoming more popular, giving consumers the ability to experiment with new looks in a sustainable way, creating opportunities for virtual fashion designers and developers.
- Circular Fashion
- Circular fashion, as seen in H&M's Looop system, is gaining traction and providing business opportunities for companies to market and promote sustainable practices.
- Online Events
- Online events are becoming more prevalent, providing businesses with a new way to engage with consumers and promote sustainability efforts like H&M's Looop system on Animal Crossing.
Who This Affects Most
- Fashion
- The fashion industry has an opportunity to explore more sustainable practices, like circular fashion and virtual fashion experiences.
- Gaming
- The gaming industry is evolving to provide consumers with more engaging virtual experiences in a sustainable way, like H&M's Looop Island on Animal Crossing.
- Marketing and Events
- The marketing and events industry has an opportunity to explore online events and promotions that emphasize sustainability efforts and innovative products, like H&M's Looop system on Animal Crossing.
