McDonald's France is jumping into the world of NFT artworks by creating non-fungible tokens of its own to represent classic menu items like the Big Mac and fries. On social media, fans will have the chance to claim the unique cryptocurrency tokens.
Although there will be limited versions of the chain's NFT burger and fries, it will be releasing more items to represent a sundae and more fries. In all, there will be five copies of each piece, and the recipients of the NFTs are free to trade and sell them as they like.
Millions of dollars are being poured into one-of-a-kind digital assets to satisfy a desire for novelty and ownership, and many brands are making the coveted collectibles available via giveaways, knowing that they will rise in value.