To celebrate Cinco de Mayo this year, Tequila Don Julio, the iconic alcohol brand, is dedicated to supporting bars and restaurants through its Tequila Don Julio Fund. The brand will donate $125,000 to benefit two outstanding charities: No Us Without You LA and Restaurant Workers’ Community Foundation.
“Tequila Don Julio is a brand rooted in devotion and committed to those we call our familia," says Christina Choi, Senior Vice President of Tequila, Diageo North America. "Every day we aim to emulate the values of our founder by serving, supporting, and celebrating the people who made Tequila Don Julio the brand it is today. This Cinco de Mayo, beyond our donation to two amazing nonprofits supporting hospitality workers, we hope to also inspire people to support their favorite bars and restaurants themselves.”
This money will be distributed to any consumer 21+ in the form of digital and physical Don Julio Cincos to celebrate at the bars and restaurants. These "coins" will start at $5 USD and consumers are encouraged to spend at a local bar or restaurant of their choice on Cinco de Mayo. Fans can get their hands on these coins through the brand's Instagram page (@DonJulioTequila) and through an Automated Tequila Machine” (ATM) in Lost Angeles.
Image Credit: Tequila Don Julio