The Upstream sparkling drinks range is being relaunched by Clearly Drinks in the UK with new branding to help make the products more appealing and eye-catching for modern shoppers. The drinks will feature a typography heavy branding that clearly communicates with consumers when it comes to flavor, refreshment, ingredients and nutrition. The relaunch will be supported by an integrated marketing campaign as well as an experiential sampling campaign in the coming months.
Head of Marketing Susanne Wright explained the new Upstream sparkling drinks range branding saying, "With over 130 years experience in crafting flavourful drink combinations, Clearly Drinks is delighted to announce the relaunch of Upstream. As more and more consumers are actively trying to lead a healthier lifestyle, the demand for healthier alternatives to alcohol and sugary soft drinks is rising and health led propositions are resonating ever more with shoppers.”
Image Credit: Clearly Drinks