Flat-Pack Pop-Up Pubs

Dave and Jon Richardson Created a 15-Piece Flat-Pack Pub Kit

Since people can't travel to their favorite pubs, in many instances, pubs are coming to people and TV channel Dave teamed up with comedian Jon Richardson to create a pop-up pub that can be set up virtually anywhere. The 15-piece Flat Pack Pub is a kit that was created for thirsty adults who want to replicate their favorite bar scene anywhere with a solid stained wood bar, a realistic backdrop and a pair of bar stools.

Dave’s Flat Pack Pub was intentionally created to allow "people to create an at-home pub experience if they are unable to book a space at their local pub." The kit was inspired by the Meet the Richardsons series, starring Jon Richardson and his wife Lucy Beaumont, who have their own at-home garden pub.

Flat-pack Pop-up Concepts
The success of Flat-Pack Pop-Up Pubs could inspire entrepreneurs to create other Flat-Pack Pop-Up Concepts for businesses in the hospitality industry.
At-home Entertainment Kits
The popularity of the Flat-Pack Pub Kit could lead to more At-Home Entertainment Kits, allowing consumers to recreate experiences they miss due to social distancing measures.
Virtual Experience Replication
The trend of replicating popular experiences, like the Flat-Pack Pub, could pave the way for more Virtual Experience Replication opportunities across various industries.

Industries Being Reshaped

Hospitality
The success of the Flat-Pack Pub Kit presents a disruptive innovation opportunity for the Hospitality industry to create more pop-up concepts that cater to consumers' desires to experience their favorite bars and restaurants from home.
Retail
The demand for at-home entertainment kits could lead to a new category of products in the Retail industry, where stores offer various DIY kits or packages that help recreate specific experiences.
Event Planning
Event Planning companies could benefit from the trend of Virtual Experience Replication by offering packages that provide a complete at-home party experience, complete with decorations and activities.
SCORE
6.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 91%
Activity 100%
Freshness 10%

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