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Empty Craft Beer Cans

Roy Farms' Intentionally Empty 'No Beer' Recognizes Hard-Working Hop Farms

— June 23, 2020 — Lifestyle
No beer is a first-of-its-kind craft beer brand with empty craft beer cans to recognize the hard work of people on hop farms around the world. With its No Beer brand, Roy Farms—the world's largest independent brewery-direct hop farm—aims to remind people that without people behind the products, there would be no farms and no beer.

At a time when beer brands of all sizes need support during what has been a particularly challenging year for all industries, No Beer offers a reminder about "how important the people at hop farms are to your favorite breweries, beers and taprooms."With the No Beer campaign, Roy Farms is helping to instill a sense of community at a time when people want to feel united and supported.
Trend Themes
1. Craft Beer Appreciation - Empty craft beer cans recognize the hard work of people on hop farms, fostering a trend of appreciation and support for the craft beer industry.
2. Community Engagement - The No Beer campaign helps to create a sense of community and unity, setting a trend for businesses to engage with their customers and build stronger relationships.
3. Product Storytelling - Using empty craft beer cans, No Beer tells a compelling story about the people behind the products, representing a trend in product storytelling to create emotional connections with consumers.
Industry Implications
1. Craft Beer Industry - The craft beer industry can capitalize on the trend of craft beer appreciation by highlighting the hard work and dedication of those involved in the production process, fostering a stronger connection with consumers.
2. Marketing and Advertising Industry - The No Beer campaign showcases the power of community engagement in marketing and advertising, providing opportunities for businesses in this industry to create meaningful and impactful campaigns that resonate with consumers.
3. Food and Beverage Industry - The trend of product storytelling can be utilized by the food and beverage industry to showcase the people and processes behind their products, creating a more authentic and engaging brand narrative.
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