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Empty Craft Beer Cans

Roy Farms' Intentionally Empty 'No Beer' Recognizes Hard-Working Hop Farms

— June 23, 2020 — Lifestyle
No beer is a first-of-its-kind craft beer brand with empty craft beer cans to recognize the hard work of people on hop farms around the world. With its No Beer brand, Roy Farms—the world's largest independent brewery-direct hop farm—aims to remind people that without people behind the products, there would be no farms and no beer.

At a time when beer brands of all sizes need support during what has been a particularly challenging year for all industries, No Beer offers a reminder about "how important the people at hop farms are to your favorite breweries, beers and taprooms."With the No Beer campaign, Roy Farms is helping to instill a sense of community at a time when people want to feel united and supported.
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