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Interactive Crime Scene Maps

The Sneak Podcast Supplements the Experience with Special Features

— June 10, 2020 — Marketing
The creators of true-crime podcast 'The Sneak' have included supplementary features like an interactive crime scene map and behind-the-scenes videos to supercharge the immersive experience for listeners. Launched through a collaboration between For The Win, USA TODAY, and Wonderly Media, the podcast crosses "the intersection of sports and true crime."

The Sneak follows the story of former football star Anthony Curcio who pulled off a robbery, stealing $400,000 USD from an armored truck and then escaping through an inner tube down a river. Because there was much concealed about what actually happened, The Sneak tries to uncover some truths and share them with the public. Through the incorporation of an interactive crime scene map, listeners have the opportunity to "explore each moment of the crime and [...] see exactly how it all went down."
Trend Themes
1. Interactive Crime Scene Maps - Developing interactive crime scene maps for true-crime podcasts presents an opportunity for an engaging and immersive listener experience.
2. Supplementary Features for True-crime Podcasts - Integrating supplementary features such as behind-the-scenes videos to enhance the listener's immersive experience is a disruptive innovation opportunity for true-crime podcast producers.
3. Sports and True-crime Entwined - Exploring the intersection of sports and true crime through podcasts presents an opportunity for producers to create a unique podcasting experience.
Industry Implications
1. Podcasting - Podcasting platforms can leverage interactive crime scene maps and supplementary features to create more immersive and engaging experiences for true-crime enthusiasts.
2. Media and Entertainment - Integrating interactive content and supplementary features into true-crime podcasts represents an opportunity for media and entertainment companies to differentiate their offerings from competitors.
3. Sports Broadcasting and Journalism - Exploring the intersection of sports and true crime through podcasting offers a disruptive innovation opportunity for sports broadcasters and journalists to reach new audiences and create compelling content.
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