TuneIn Launches an Immersive Map Feature for Global Content Searches
Kanesa David — March 14, 2023 — Tech
References: tunein & techcrunch
TuneIn is a new radio platform made for users who want to live stream news, sports, music, and podcasts all in one place. More than 100,000 local AM/FM radio stations from almost every nation globally are accessible to users of TuneIn Explorer. Using filters, users can select music genres, languages, and more to get their desired station.
“By offering TuneIn Explorer in a mobile format, our listeners have easier access to TuneIn’s vast collection of audio content in a unique and easy-to-navigate format,” Stern and Adyanthaya added.
TuneIn fills a gap in the market for consumers looking into broader content sources. TuneIn benefits users who are homesick and want to listen to their local radio station or listeners who want to encounter various cultures in a simple way.
Image Credit: TuneIn
“By offering TuneIn Explorer in a mobile format, our listeners have easier access to TuneIn’s vast collection of audio content in a unique and easy-to-navigate format,” Stern and Adyanthaya added.
TuneIn fills a gap in the market for consumers looking into broader content sources. TuneIn benefits users who are homesick and want to listen to their local radio station or listeners who want to encounter various cultures in a simple way.
Image Credit: TuneIn
Trend Themes
1. Mobile Audio Content - The rise of mobile platforms for accessing audio content presents significant opportunities for innovators to create new immersive audio experiences and connect with global audiences.
2. Global Audio Discovery - As audio content becomes more global and diverse, tools that enable discovery and navigation of audio content from multiple cultures and languages are likely to become increasingly important.
3. Filter-based Discovery - As audio content libraries become increasingly vast, tools that enable users to filter and personalize their content discovery experiences will become more essential.
Industry Implications
1. Audio Streaming Platforms - This trend presents an opportunity for audio streaming platforms to create more personalized and immersive experiences for their users, which could lead to increased user engagement and loyalty.
2. Mobile App Development - The demand for mobile audio content is likely to drive demand for app developers who can create innovative and user-friendly audio streaming and discovery apps.
3. Global Media and Entertainment - Tools like TuneIn's Explorer map feature can help media and entertainment companies connect with global audiences by enabling discovery and navigation of content from multiple cultures and languages.
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