The TuneIn Sky News channel has been announced as a new way for consumers to access the latest news from around the world whenever the mood strikes. The channel offers nonstop programming via the TuneIn app where listeners can tune in for free in the US, UK and Ireland, and is great for those who would prefer to listen rather than read or watch. The channel will stream content on a continuous basis and will include the entire library of Sky News content, which includes a range of different options.
Director of Commercial & Business Development at Sky news Priya Sahathevan spoke on the TuneIn Sky News channel saying, "We know that audio is increasingly important to our news audiences. This audio partnership with TuneIn offers Sky News audiences yet another way to access our award-winning journalism, keeping them connected to what is happening, wherever they are. Our extensive, multiplatform offering means trusted, impartial news is accessible to millions of people around the world, in whatever format suits best.”
What Makes This Trend Stand Out
- Nonstop News Audio Channels
- Providing uninterrupted audio news to listeners via apps for free provides an innovative way to reach news audiences on-the-go.
- Multiplatform News Delivery
- Providing news content in various formats, such as audio and video, provides more options for consumers and can reach a wider audience.
- Increasing Importance of Audio
- With a growing trend of listeners preferring audio content, providing audio news is becoming increasingly important for media companies.
Sectors Adopting This
- Media
- Providing uninterrupted audio news through non-traditional channels such as TuneIn provides a unique and innovative way for media companies to reach their audiences.
- Streaming Services
- The growing trend of providing audio news through streaming services offers disruptive innovation opportunities for companies in this industry.
- Mobile Apps
- With the rise of mobile usage, offering audio news via apps can provide innovative and convenient ways for consumers to access news content on-the-go.
