TuneIn Strengthens European Content Offerings with New Deals
Grace Mahas — April 8, 2022 — Lifestyle
Today, TuneIn announced new partnerships with Dutch broadcasters Talpa Network/OMS, Audiohuis Amsterdam, and AirZen to bring the best in live news and music to its service. Through these deals, TuneIn is increasing its global content inventory available to listeners in continental Europe. TuneIn's ongoing global growth initiatives are enabling it to expand its robust content inventory.
“TuneIn is the world’s largest platform for live audio and we are committed to partnering with the top broadcasters in all the markets we serve. As a part of our new broadcasting partnerships with Talpa Network/OMS, Audiohuis Amsterdam and AirZen, we’ll continue to make true on that commitment and provide listeners access to the very best live local content,” said Richard Stern, CEO, TuneIn. “Timely access to local news and information is more important than ever before. Our listeners want to know what's happening now, not what happened a week ago, or a month ago. Through these deals, we’ll be able to deliver on this promise to our European listeners better than ever before.”
“TuneIn is the world’s largest platform for live audio and we are committed to partnering with the top broadcasters in all the markets we serve. As a part of our new broadcasting partnerships with Talpa Network/OMS, Audiohuis Amsterdam and AirZen, we’ll continue to make true on that commitment and provide listeners access to the very best live local content,” said Richard Stern, CEO, TuneIn. “Timely access to local news and information is more important than ever before. Our listeners want to know what's happening now, not what happened a week ago, or a month ago. Through these deals, we’ll be able to deliver on this promise to our European listeners better than ever before.”
Trend Themes
1. Localized Live Streaming - Focusing on local content in live streaming platforms deepens engagement through regional relevance, offering disruption opportunities for content creators and aggregators.
2. Global Expansion of Streaming Services - As streaming services expand into new markets, they create opportunities for innovative partnerships and content distribution models.
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Industry Implications
1. Digital Media - The growth of live streaming and the focus on local content unlocks opportunities for new digital media businesses and monetization strategies.
2. Broadcasting Partnerships - Forging partnerships between streaming platforms and established broadcasters can disrupt the industry and create new revenue streams.
3. Localized Content Creation - Investing in local talent and programs can lead to the development of unique and culturally relevant content for global audiences, reshaping the industry.
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