Tidal officially launches its new Live feature, which is a DJ option that allows HiFi and HiFi Plus subscribers to share what they are playing in real-time alongside other paying members. When users begin, they share links with others who are looking to tune in. However, they are unable to mix and scratch and Tidal is using this to promote itself as well as artists.
Musicians have posted Live Sessions including Alesso, Aluna, and Diplo that took place in the UK, US, Germany, Poland, and Brazil. Tidal will also have genre experts that are playing picks throughout the week. The Live sessions are now available on both iOS and Android and can work with over 100 million tracks.
Image Credit: Tidal
Key Themes Behind This Trend
- Streaming DJ Features
- Tidal's new Live feature creates a disruptive innovation opportunity to deliver unique music experiences for HiFi subscribers and promote artists.
- Real-time Music Sharing
- The ability to share what HiFi subscribers are listening to in real-time creates a disruptive innovation opportunity to build music discovery and social connection experiences.
- Genre Expert Djs
- The inclusion of genre expert DJs creates a disruptive innovation opportunity to curate and promote niche music communities within Tidal's HiFi subscription service.
Where This Applies
- Music Streaming Services
- Tidal's new Live feature creates a disruptive innovation opportunity for other music streaming services to explore unique DJ and live sharing experiences to attract and retain HiFi subscribers.
- Music Events
- The real-time music sharing feature creates a disruptive innovation opportunity for music events to enhance attendee experiences through social music sharing and discovery.
- Social Media Platforms
- The real-time music sharing feature and inclusion of genre expert DJs creates a disruptive innovation opportunity for social media platforms to incorporate music discovery and new music promotions through partnerships with music streaming services like Tidal.
