Ranging from charitable social distancing games to volunteer grocery vouchers, the May 2020 social good trends showcase how brands across an array of industries have launched products and services aimed at supporting consumers during the challenging times of the COVID-19 pandemic.
One notable example is from razor company Gillette who recently converted two of its razor manufacturing plants to produce plastic face shields for medical workers — supplies that are desperately needed to keep these frontline workers safe while helping others. The brand was able to produced and donated 100,000 face shields to various hospital across the nation. In addition, online pharmacy Cabinet recently introduced a pay-what-you-can model to allow struggle consumers access to over-the-counter medicines as well as hand sanitizer at accessible price points.
The May 2020 social good trends showcase the importance of brand presence during times of uncertainty which will undoubtedly lead to brand awareness and long-term consumer retention.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
