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40 Social Business Trends in May

From Social Distancing Games to Volunteer Grocery Vouchers

— May 26, 2020 — Social Good
Ranging from charitable social distancing games to volunteer grocery vouchers, the May 2020 social good trends showcase how brands across an array of industries have launched products and services aimed at supporting consumers during the challenging times of the COVID-19 pandemic.

One notable example is from razor company Gillette who recently converted two of its razor manufacturing plants to produce plastic face shields for medical workers — supplies that are desperately needed to keep these frontline workers safe while helping others. The brand was able to produced and donated 100,000 face shields to various hospital across the nation. In addition, online pharmacy Cabinet recently introduced a pay-what-you-can model to allow struggle consumers access to over-the-counter medicines as well as hand sanitizer at accessible price points.

The May 2020 social good trends showcase the importance of brand presence during times of uncertainty which will undoubtedly lead to brand awareness and long-term consumer retention.
7.2
Score
Popularity
Activity
Freshness
41
Charitable Hemp Balm Donations
Charitable Hemp Balm Donations
Forest Remedies is Donating Soothing Balms to Healthcare Workers
<
40
Charitable Service Worker Donations
Charitable Service Worker Donations
RDNC and Young Donate $400,000 to Support Bartenders & Servers
<
39
Alcohol-Branded Charitable Donations
Alcohol-Branded Charitable Donations
Bacardi Pledged £1.5 Million Support for Bartenders in the UK
<
38
QSR-Branded Charitable Donations
QSR-Branded Charitable Donations
Starbucks Canada Donates $1M to Help Canada’s Food Crisis
<
37
Livestream Virtual Tennis Matches
Livestream Virtual Tennis Matches
Facebook Gaming is Host a Celebrity Mario Tennis Aces Tournament
<
36
Branded Charitable Baking Donations
Branded Charitable Baking Donations
Good Dee’s Gives Back With New Healthy Food Offerings
<
35
Affordable Pickup-and-Delivery Services
Affordable Pickup-and-Delivery Services
HeyBryan is Offering Discounted Pickup & Delivery Services
<
34
Anti-Fake Pandemic News Apps
Anti-Fake Pandemic News Apps
Rakuten Viber Teams up With WHO to fight COVID-19 Misinformation
<
33
Supermarket Food Surplus Donations
Supermarket Food Surplus Donations
Publix to Buy Excess Food From Farmers to Give to Food Banks
<
32
Charitable Beer-Branding Initiatives
Charitable Beer-Branding Initiatives
Camden Town Brewery is Giving Back with its new Heroes Beer
<
31
Child-Perspective Pandemic Ads
Child-Perspective Pandemic Ads
Babyshop's 'A World We Deserve' Shows Kids Hopes Amid COVID-19
<
30
Free Cross-Platform Music Apps
Free Cross-Platform Music Apps
Roland's Zenbeats Is Giving Users Extensive Free Trails
<
29
Charitable Sleep Product Donations
Charitable Sleep Product Donations
Sleep Country Helps Canadians with a $1.5M Donation of Product
<
28
Branded Hospitality-Facing Seminars
Branded Hospitality-Facing Seminars
Fever-Tree Canada is Helping Out-of-Work Hospitality Employees
<
27
Free Language Learning Apps
Free Language Learning Apps
Babbel is Offering Free Access to Its App for Students Amid COVID-19
<
26
Pandemic-Prompted Social Good Ads
Pandemic-Prompted Social Good Ads
Budweiser Revamped its Iconic 'Whassup Bud' Ad Amid COVID-19
<
25
Student Laptop Donations
Student Laptop Donations
Google Donated Thousands of Chromebooks and Hotspots to Students
<
24
Grocery-Branded Social Distancing Events
Grocery-Branded Social Distancing Events
Northgate Market Launched the 'Stay at Home Solutions'
<
23
Volunteer Grocery Vouchers
Volunteer Grocery Vouchers
Aldi Launched a Volunteer Voucher Initiative for Vulnerable Customers
<
22
Retrofitted Ventilator Deliveries
Retrofitted Ventilator Deliveries
GM and Ventec Life Systems Delivered Units to Hospitals
<
21
Small Business Protection Groups
Small Business Protection Groups
PayPal and Others Joined Financial COVID-19 Relief Efforts
<
20
Pandemic Anti-Domestic Violence Ads
Pandemic Anti-Domestic Violence Ads
The UK Says NO MORE Fight Domestic Violence Amid COVID-19
<
19
Pandemic-Inspired Roadside Support
Pandemic-Inspired Roadside Support
Porsche is Offering Roadside Assistance to Frontline Workers
<
18
Pay-What-You-Can Online Pharmacies
Pay-What-You-Can Online Pharmacies
Online Pharmacy Cabinet is Helping Public Safety Amid Covid-19
<
17
Eco-Plastic Visor Donations
Eco-Plastic Visor Donations
Canadian Brand Cascades Supplies Recycled Plastic for Medical Visors
<
16
Free At-Home Coloring Books
Free At-Home Coloring Books
by robynblair Recently Unveiled Candy-Themed At-Home Coloring Sheets
<
15
Virtual Skincare Consultations
Virtual Skincare Consultations
Lush Now Offers Personal Consultations for Consumers Over the Phone
<
14
Video Game-Branded Distancing Campaigns
Video Game-Branded Distancing Campaigns
King & WHO Launched the #PlayApartTogether Campaign
<
13
Charitable Virtual Happy Hours
Charitable Virtual Happy Hours
Molson Canadian Launched a New Campaign to Support Local Bars
<
12
Quarantine-Promoting Apparel
Quarantine-Promoting Apparel
Travelzoo and Peace Collective to Celebrate #HomeTodayTravelTomorrow
<
11
Social Distancing Bbq Ad
Social Distancing Bbq Ad
Oscar Mayer is Encouraging Social Distancing in a New Charitable Campaign
<
10
Razor-Branded Face Shields
Razor-Branded Face Shields
Gillette Produced & Donated 100,000 Face Shields to Healthcare Workers
<
9
Locally-Sourced Subscription Boxes
Locally-Sourced Subscription Boxes
The Pop Up Grocer Box Offers Snacks, Body Care, and More
<
8
Charitable Pandemic-Themed Socks
Charitable Pandemic-Themed Socks
The Friday Sock's Coronavirus Socks Give to Canadian Food Banks
<
7
Virtual Fashion Show Premieres
Virtual Fashion Show Premieres
Carine Roitfeld's Virtual Fashion Show Will Feature Kim Kardashian
<
6
Hotel-Branded Virtual Events
Hotel-Branded Virtual Events
Marriott International Launched Engaging At-Home Experiences
<
5
Organic Cloth Mask Productions
Organic Cloth Mask Productions
etee is Producing Cloth Masks to Donate to Frontline Workers
<
4
Free At-Home Digital Gyms
Free At-Home Digital Gyms
GoodLife Fitness Launched a New Digital Gym Called #GoodLifeAtHome
<
3
Philanthropic Face Mask Initiatives
Philanthropic Face Mask Initiatives
Bravado Debuted a Charitable, Multi-Artist Face Mask Platform
<
2
Live-Streamed Horror Houses
Live-Streamed Horror Houses
The Dark Zone Network Will Live-stream the Conjuring House
<
1
Charitable Social Distancing Games
Charitable Social Distancing Games
The Stay the Fuck Inside Game Encourages At-Home Fun
<