King, producers of online games included the iconic 'Candy Crush,' recently announced a new partnership with the World Health Organization (WHO) to launch the #PlayTogetherApart campaign. This new initiative encourages physical distancing without isolating from friends and loved ones.
As part of the #PlayTogetherApart campaign, King is also releasing free, unlimited lives worldwide across its portfolio of games for one week. The feature will available to players to unlock daily from now until April 5 in the following games: Candy Crush Saga, Candy Crush Soda Saga, Candy Crush Jelly Saga, Candy Crush Friends Saga, Farm Heroes Saga, Bubble Witch 3 Saga, and Pet Rescue Saga. Branded efforts that encourage public safety while delivering benefits to consumers will increase customer loyalty and brand awareness.
Image Credit: King