In an effort to support local bars and restaurants during the social distancing regulations put in place due to the outbreak of COVID-19, Molson Canadian launched 'Virtual Happy Hour' initiative.
The campaign asks friends to get together virtually and raise a beer (of any brand!) and take a screenshot of the Virtual Happy Hour using the hashtag #VirtualHappyHour and tagging @MolsonCanadian and their favorite local restaurant or bar. For the month of April, Canadians who complete this challenge will receive a $25 gift card to enjoy post-social isolation at the local restaurant or bar.
Not only does this campaign encourage social distancing, but it also supports local businesses that are currently struggling amid the new social distancing policies.
Image Credit: Molson Canadian