In an effort to keep families engaged while practicing social distancing amid COVID-19, Hispanic grocery retailer Northgate Market debuted the 'Stay at Home Solutions' for families. The bilingual multimedia platform was designed to keep families entertained while staying safely at home and the Stay-at-Home Solutions includes array of activities ranging from recipes, DIYs, activities, and more.
In celebration of Dia de Los Ninos, a child-focused holiday on April 30th, Northgate Market also announced an exclusive partnership with Lil' Libros and Patty Rodriguez to distribute kid-friendly content and includes a 5 week book giveaway.
To leave its consumers with some hopeful final thoughts, the grocery store commented that "we could all use some childlike wonder and hope during these challenging times."
Image Credit: Northgate Market
What Makes This Trend Stand Out
- Bilingual Multimedia Platforms
- Opportunity for businesses to create bilingual multimedia platforms to engage families and keep them entertained during social distancing.
- Partnerships with Content Creators
- Opportunity for businesses to form exclusive partnerships with content creators to distribute targeted and kid-friendly content during special events.
- Promoting Childlike Wonder and Hope
- Opportunity for businesses to promote childlike wonder and hope as a way to uplift and inspire consumers during challenging times.
Sectors Adopting This
- Grocery Retail
- The grocery retail industry can leverage bilingual multimedia platforms and exclusive partnerships to provide value-added services to families and differentiate themselves from competitors.
- Media and Entertainment
- The media and entertainment industry can create targeted content for families and form strategic partnerships with retail brands to promote their offerings during social distancing.
- Children's Books
- The children's book industry can collaborate with grocery retailers to distribute their books and engage young readers through book giveaways during special events.
