To encourage social distancing amid the COVID-19 pandemic while ensuring citizens aren't losing connection with their community, Oscar Mayer debuted the new campaign, aptly titled the 'Front Yard Cookout.' The campaign asks Americans to bring their barbeque from their backyards to their front yards for a safe yet friendly cookout.
In addition, Oscar Mayer is asking fans to upload photos of their 'Front Yard Cookout' with the hashtag #FrontYardCookout. Each time an image is uploading using the hashtag, the brand will donate an additional meal — up to 1 million more — to Feeding America, an organization dedicated to providing food banks with the appropriate resources to keep people in need fed across the country.
Image Credit: Oscar Mayer
What Makes This Trend Stand Out
- Front Yard Cookout
- Emphasizing social distancing, this trend encourages people to have cookouts in their front yards instead of backyards.
- Social Media Challenge
- The hashtag #FrontYardCookout creates a sense of community and encourages individuals to participate in a charitable cause.
- Charitable Partnerships
- Collaborating with organizations like Feeding America promotes brand goodwill while addressing a critical societal issue.
Sectors Adopting This
- Food and Beverage
- Brands in this industry can explore innovative ways to promote social distancing-friendly dining experiences and align with charitable initiatives.
- Social Media
- Platforms can leverage the power of social media challenges to engage users, promote positive action, and support worthy causes.
- Non-profit Organizations
- Non-profits can seek collaborations with corporate partners to amplify their impact and raise awareness about their cause.
