Though Oscar Mayer is known for its meat products, the brand is actually celebrating world vegan day this year with a 'BacOFF.'
November 1st is World Vegan Day and Oscar Mayer is celebrating with what it's calling the BacOFF challenge that asks fans to give up bacon for the day. Then, the brand will select one lucky winner to receive a lifetime supply of bacon. Of course, the brand knows just how tempting bacon can be, which is why it's censoring bacon by removing it from its website, social media, and all other advertising content. As Anne Field, Head of North American Brand Communications, Oscar Mayer, Kraft Heinz Company, explains, "Deliciously tempting bacon, smoked with real wood smoke for 12 hours, can be tough for those who wish to give up meat. That’s why we’re doing our part to celebrate World Vegan Day by removing the bacon-y temptation our advertising creates and rewarding those who make the tough choice to abstain from the irresistible. Don’t Bac-On, Bac-Off."
Image Credit: Oscar Mayer
What's Driving This Trend
- Bacoff Challenges
- Competitions and challenges encouraging people to abstain from bacon on specific days to celebrate veganism.
- Meatless Marketing
- Meat-based brands and companies incorporating vegan or vegetarian marketing campaigns and products.
- Vegan Reward Programs
- Brands and companies offering incentives and rewards for abstaining from meat or animal-based products.
Who This Affects Most
- Food and Beverage
- Brands in the food and beverage industry incorporating vegan or vegetarian marketing campaigns and products to reach wider audiences.
- Marketing and Advertising
- Marketing agencies and advertising firms creating campaigns and strategies to promote meat-based brands in the vegan or vegetarian market.
- Lifestyle
- Brands and companies promoting and expanding veganism and vegetarian lifestyles through incentive programs and challenges.
