The Raging Pig Company's Get Off Meat Hypnosis is Mind-Changing
Laura McQuarrie — September 30, 2022 — Marketing
References: vegconomist
As the sales of conventional bacon continue to fall, companies like Swedish start-up The Raging Pig Company are stepping up to serve consumers the plant-based products that better align with their values. After a successful crowdfunding campaign on Kickstarter, The Raging Pig Company introduced a plant-based bacon seasoning. Now, the company aims to help even more people give up meat with a three-step guided hypnosis program.
This first-of-its-kind hypnosis program will be available on all major podcast sites, including Spotify and Apple Podcast.
Created to target people’s subconscious beliefs and make them aware of the facts and figures of the animal agriculture industry, the guided program lulls listeners into a relaxed state, where they may find themselves more open to change.
This first-of-its-kind hypnosis program will be available on all major podcast sites, including Spotify and Apple Podcast.
Created to target people’s subconscious beliefs and make them aware of the facts and figures of the animal agriculture industry, the guided program lulls listeners into a relaxed state, where they may find themselves more open to change.
Trend Themes
1. Plant-based Meat - The Raging Pig Company's plant-based bacon seasoning and anti-meat hypnosis program are examples of the growing trend towards plant-based meat alternatives.
2. Mindful Eating - The guided hypnosis program developed by The Raging Pig Company reflects an emerging trend of mindfulness in food consumption, encouraging people to make more conscious choices about their diets.
3. Alternative Wellness Therapies - The use of hypnosis programs to change eating habits highlights the potential for alternative wellness therapies to disrupt the traditional healthcare industry.
Industry Implications
1. Food and Beverage - The growth of plant-based meat products is transforming the food and beverage industry, creating opportunities for companies to develop innovative meat alternatives.
2. Mental Health and Wellness - The development of hypnosis programs for mindful eating presents opportunities for mental health and wellness industries to expand their offerings.
3. Digital Media and Podcasting - The distribution of hypnosis programs through major podcasting platforms highlights the potential for digital media and podcasting industries to play a role in the promotion of alternative wellness therapies.
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