The daily lives of many across the globe have drastically changed amid COVID-19, especially those working in "nonessential" serving positions. Bacardi has committed to helping bars and bartenders across the Uk and Ireland during these unprecedented times with the multi-point plan, dubbed #RaiseYourSpirits backed by a £1.5 million investment by the brand. The plan includes a Deliveroo partnership to provide over 120 outlets and their bartenders with a platform to generate revenue from their cocktails, among other measures.
“Our strong relationships with bars and bartenders in the UK is incredibly important to us, and as we face the current challenges together, we’re doing all we can to provide the support they need,” said Amanda Almond, Managing Director for Bacardi, UK & Ireland. “We have 158 years’ experience of overcoming crises and coming out fighting, and through our #RaiseYourSpirits initiative, we intend to do exactly that for our On-Trade partners.”
Image Credit: Bacardi