In an effort to promote social distancing and self-isolation, Zenbeats, created by Roland to produce music on various platforms, recently announced the brand is giving away their apps for free or offering extensive free trials. The free service will allow all those who are asked to remain indoors to learn a new skill with its cross-platform digital audio workstation that enables users to produce music via their laptop, tablet, or smartphone.
In order to get the free content, users must first download the Zenbeats app and upgrade to the 'Zenebats Unlock,' which typically has a price of $15 USD and includes more access to presets, instruments, effects, and more. The app is available for download for both iOS and Android users.
Image Credit: Rolands
Key Themes Behind This Trend
- Cross-platform Music Apps
- Disruptive innovation opportunity: Develop cross-platform music apps that offer extensive free trials to engage users and promote learning new skills during social distancing.
- Digital Audio Workstations
- Disruptive innovation opportunity: Create user-friendly digital audio workstations that can be used on laptops, tablets, and smartphones, allowing users to produce music from any device.
- Free App Promotions
- Disruptive innovation opportunity: Offer free app promotions to encourage user adoption and build brand loyalty, especially during periods of social distancing and self-isolation.
Where This Applies
- Music Technology
- Disruptive innovation opportunity: Develop music technology solutions that make it easier for users to create, produce, and share music across multiple platforms and devices.
- Mobile App Development
- Disruptive innovation opportunity: Specialize in mobile app development to create cross-platform music apps that cater to the growing demand for music production on smartphones and tablets.
- Promotional Marketing
- Disruptive innovation opportunity: Explore new ways to use free app promotions as a marketing strategy to attract and engage users, especially during periods of increased online activity and isolation.
