Babyshop, a Dubai-based children's retail store, recently debuted the campaign 'A World We Deserve' to showcase the perspective of children during the COVID-19 pandemic. The ad debuted during Ramadan, a time when Muslims would typically "fast from dawn to dusk, meet families and their communities, and give a majority of charity."
While the world continues to practice social distancing in an effort to slow COVID-19, the clothing retailer is using this campaign to show the remaining beauty that still exists amid these challenging and uncertain times. The video shows what children will remember after this time, with quotes such as "I'll remember blue skies, animals and birds came back to our cities," and "I'll remember people sent messages of hope to each other."
Babyshop is inviting parents and children alike to share their ideas on how to make our new world, "a world we deserve."
Image Credit: Babyshop
Why This Trend Is Growing
- Child-perspective Pandemic Ads
- Disruptive innovation opportunity: Create advertisements that showcase the unique perspectives and experiences of children during the COVID-19 pandemic.
Industries Being Reshaped
- Children's Retail
- Disruptive innovation opportunity: Develop new products and services that cater to the changing needs and desires of children in the post-pandemic world.
- Advertising and Marketing
- Disruptive innovation opportunity: Explore creative ways to tell compelling stories and connect with consumers through child-perspective advertisements.
