The Cafe Agave Spiked Cold Brew range is a new offering from the brand that will offer consumers a way to enjoy two common social beverages in one convenient yet flavorful product. The drink is a blend of 100% Arabica Columbian cold brew coffee along with fermented agave wine to give it a substantial boost of alcohol. The drink thus contains a 12.5% ABV, and is positioned as being the equivalent of half a cup of coffee and one cup of wine.
The Cafe Agave Spiked Cold Brew range includes four flavor profiles including Vanilla Cinnamon, Caffe Mocha, Salted Caramel and Espresso Shot, which will begin launching on September 1, 2020 in New York with further east coast rollouts to follow.
Why This Trend Is Growing
- Wine-infused Beverages
- Opportunity for brands to create innovative alcoholic beverages by combining wine with other popular drinks.
- Convenience and Portability
- Opportunity to develop convenient and portable beverage options that combine different flavors and alcohol content.
- Blurring Beverage Categories
- Opportunity to disrupt traditional beverage categories by creating hybrid products with unique flavor combinations.
Industries Being Reshaped
- Alcoholic Beverages
- Opportunity for alcoholic beverage manufacturers to expand their product offerings and attract new consumers with innovative wine-infused drinks.
- Coffee and Cafe Industry
- Opportunity for coffee shops and cafes to cater to consumers who want a combination of both coffee and alcohol in a convenient, ready-to-drink format.
- Packaged Beverages
- Opportunity for packaged beverage companies to introduce new ready-to-drink products that offer a unique combination of flavors and alcohol content.
