These New Clearspring Miso Soup Pastes Come in Three Flavors
Michael Hemsworth — June 2, 2020 — Marketing
References: clearspring & foodbev
A new range of Clearspring miso soup pastes have been unveiled by the UK-based brand to offer consumers an easier way to enjoy the namesake soup without having to perform any lengthy cooking sessions. The soup pastes come in three new flavors including Ginger & Turmeric, Creamy Sesame and Hot & Spicy, which can each be prepared by simply mixing them with hot water. The soups are each gluten-free, organic, vegan and achieved using 100% natural ingredients including Wakame sea vegetable and Kombu.
Commercial Director at Clearspring Maria Dawson spoke on the new miso soup pastes saying, "We have worked extremely hard to perfect these recipes. The flavor combinations add excitement to our existing soups and attract more people to try miso soups for the first time. The range will also appeal to the growing number of free-from, vegan and Organic shoppers, who for dietary or lifestyle reasons, are looking for products that are wholesome and nutritious, that don’t compromise on flavor.”
Commercial Director at Clearspring Maria Dawson spoke on the new miso soup pastes saying, "We have worked extremely hard to perfect these recipes. The flavor combinations add excitement to our existing soups and attract more people to try miso soups for the first time. The range will also appeal to the growing number of free-from, vegan and Organic shoppers, who for dietary or lifestyle reasons, are looking for products that are wholesome and nutritious, that don’t compromise on flavor.”
Trend Themes
1. Convenient Ready-to-make Soup Mixes - There is a disruptive innovation opportunity for brands to create convenient ready-to-make soup mixes that offer consumers an easy and quick way to enjoy their favorite soups without extensive cooking.
2. Flavorful and Nutritious Soup Options - Brands can capitalize on the demand for flavorful and nutritious soup options by introducing new flavors and ingredients in their soup mixes, appealing to health-conscious consumers.
3. Growing Market for Free-from and Organic Products - The increasing number of consumers seeking free-from and organic products presents a disruptive innovation opportunity for brands to develop miso soup pastes that cater to this market segment.
Industry Implications
1. Food and Beverage - In the food and beverage industry, there is an opportunity for companies to create innovative soup mix products, meeting the demand for convenient, flavorful, and healthy options.
2. Health and Wellness - The health and wellness industry can benefit from developing organic and nutritious soup alternatives, appealing to consumers seeking wholesome and nutrient-rich options.
3. Plant-based and Vegan Products - The plant-based and vegan industry can tap into the trend of miso soup pastes by creating flavorful and vegan-friendly options, aligning with the growing demand for plant-based alternatives.
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