The Biotis Health Benefit Solutions have been announced by FrieslandCampina Ingredients as a new range of wellness-focused products for consumers who are looking for a way to support their health in a number of ways.
The products will be launched throughout the year and will include supplements specifically targeted towards sleep, gut, maternal and immune health. The products have all been formulated with the body's natural processes in mind to make them a perfect option for consumers looking to support their health in a simple manner.
Global Marketing Director, Performance and Active Nutrition at FrieslandCampina Ingredients Vicky Davies spoke on the new Biotis Health Benefit Solutions saying, "The launch of Biotis Health Benefit Solutions is a really exciting development for FrieslandCampina Ingredients, and indeed for the industry as whole. We believe it marks a whole new era of ingredient science. Consumers are increasingly aware of their health as a joined-up proposition and are looking for solutions which will help them stay well, both mentally and physically, throughout life – from expectant parents right through to the senior years. At the same time, they’re aware of how what they eat and drink affects wellbeing, and so are demanding products which also taste great, deliver on texture, and fit into their busy lifestyles.”
What's Driving This Trend
- Wellness-focused Products
- Opportunity for creating new wellness-focused products that support various aspects of health, such as sleep, gut, maternal, and immune health.
- Natural Process Formulations
- Opportunity to develop supplements formulated with the body's natural processes in mind, offering a simple and effective health support option.
- Joined-up Proposition
- Opportunity to cater to consumer demand for holistic health solutions that address both mental and physical well-being throughout different stages of life.
Who This Affects Most
- Health Supplement
- Disruptive innovation opportunities in the health supplement industry by introducing new wellness-focused products that target specific health aspects.
- Functional Food and Beverage
- Disruptive innovation opportunities in the functional food and beverage industry by creating natural process formulations that deliver health benefits and fit into busy lifestyles.
- Maternal and Infant Health
- Disruptive innovation opportunities in the maternal and infant health industry by developing supplements that support expectant parents' and infants' well-being.
