Apple's Steve Jobs may have set a precedent for technology presentations that are still being followed to this day but the Snap Partner Summit 2020, which took place virtually, explored new possibilities. As the in-person summit was cancelled due to COVID, Snap created a dynamic presentation with interesting visuals, plenty of color, animated avatars and theatrics to keep viewers engaged. The virtual keynote presentation opened with an artful, two-minute silent video of a spinning sun in Snap's bright brand color.
The large yellow sun also plays a part in setting the stage, serving as the backdrop for the Snap keynote presentation, along with a sky filled with palm trees. At one point in the presentation, the presenter for Bitmoji for Games even turns into a Bitmoji in his own likeness.
Why This Trend Is Growing
- Virtual Presentations
- Opportunity for creating dynamic and engaging virtual presentations using interesting visuals and theatrics.
- Animated Avatars
- Opportunity for incorporating animated avatars to enhance the interactive experience of presentations.
- Virtual Events
- Opportunity for hosting virtual events as a replacement for in-person summits and conferences.
Industries Being Reshaped
- Technology
- Opportunity for technology companies to innovate and provide tools for creating captivating virtual presentations.
- Entertainment
- Opportunity for the entertainment industry to leverage animated avatars and dynamic visuals in virtual presentations and performances.
- Event Management
- Opportunity for event management companies to adapt and offer virtual event hosting services.
