Apple's Steve Jobs may have set a precedent for technology presentations that are still being followed to this day but the Snap Partner Summit 2020, which took place virtually, explored new possibilities. As the in-person summit was cancelled due to COVID, Snap created a dynamic presentation with interesting visuals, plenty of color, animated avatars and theatrics to keep viewers engaged. The virtual keynote presentation opened with an artful, two-minute silent video of a spinning sun in Snap's bright brand color.
The large yellow sun also plays a part in setting the stage, serving as the backdrop for the Snap keynote presentation, along with a sky filled with palm trees. At one point in the presentation, the presenter for Bitmoji for Games even turns into a Bitmoji in his own likeness.