The Snap Partner Summit 2020 Introduced New Tools in a Dynamic Way
Laura McQuarrie — June 12, 2020 — Marketing
References: youtube & fastcompany
Apple's Steve Jobs may have set a precedent for technology presentations that are still being followed to this day but the Snap Partner Summit 2020, which took place virtually, explored new possibilities. As the in-person summit was cancelled due to COVID, Snap created a dynamic presentation with interesting visuals, plenty of color, animated avatars and theatrics to keep viewers engaged. The virtual keynote presentation opened with an artful, two-minute silent video of a spinning sun in Snap's bright brand color.
The large yellow sun also plays a part in setting the stage, serving as the backdrop for the Snap keynote presentation, along with a sky filled with palm trees. At one point in the presentation, the presenter for Bitmoji for Games even turns into a Bitmoji in his own likeness.
The large yellow sun also plays a part in setting the stage, serving as the backdrop for the Snap keynote presentation, along with a sky filled with palm trees. At one point in the presentation, the presenter for Bitmoji for Games even turns into a Bitmoji in his own likeness.
Trend Themes
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Virtual Presentations — Opportunity for creating dynamic and engaging virtual presentations using interesting visuals and theatrics.
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Animated Avatars — Opportunity for incorporating animated avatars to enhance the interactive experience of presentations.
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Virtual Events — Opportunity for hosting virtual events as a replacement for in-person summits and conferences.
Industry Implications
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Technology — Opportunity for technology companies to innovate and provide tools for creating captivating virtual presentations.
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Entertainment — Opportunity for the entertainment industry to leverage animated avatars and dynamic visuals in virtual presentations and performances.
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Event Management — Opportunity for event management companies to adapt and offer virtual event hosting services.
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