Ranging from virtual protest events to QSR gaming consoles, the July 2020 social media trends showcase how brands are leveraging these platforms to send specific messaging.
Notably, sparkling water brand Bubly is launching a virtual Pride Parade on both TikTok and Instagram. The events will rely on the hashtag #UnstoppablePride and will release a compiled video of all compelling submissions to create "longest virtual Parade ever."
Another intriguing example of the July 2020 social media trends was by the Scottish Trades Union Congress (STUC) who recently planned a digital black lives matter protest for anti-racist campaigners to attend during the COVID-19 pandemic. The virtual protest took place on Sunday, June 7th, 2020, and featured prominent speakers including playwright Hannah Lavery, Justice Secretary Humza Yousaf, and Sheku Bayoh's sister Kadie Johnson, among others.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
