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Top 30 Social Media Trends in July

From Virtual Protest Events to QSR Gaming Consoles

— July 29, 2020 — Social Media
Ranging from virtual protest events to QSR gaming consoles, the July 2020 social media trends showcase how brands are leveraging these platforms to send specific messaging.

Notably, sparkling water brand Bubly is launching a virtual Pride Parade on both TikTok and Instagram. The events will rely on the hashtag #UnstoppablePride and will release a compiled video of all compelling submissions to create "longest virtual Parade ever."

Another intriguing example of the July 2020 social media trends was by the Scottish Trades Union Congress (STUC) who recently planned a digital black lives matter protest for anti-racist campaigners to attend during the COVID-19 pandemic. The virtual protest took place on Sunday, June 7th, 2020, and featured prominent speakers including playwright Hannah Lavery, Justice Secretary Humza Yousaf, and Sheku Bayoh's sister Kadie Johnson, among others.
9.4
Score
Popularity
Activity
Freshness
32
Player-Celebrating Game Campaigns
Player-Celebrating Game Campaigns
UNO's #unowhoyouare Celebrates Four Unique Types of Players
<
31
Content-Labeled Social Media Platforms
Content-Labeled Social Media Platforms
Facebook Will Now Label Government-Owned News Sources
<
30
Social Media Detection Challenges
Social Media Detection Challenges
Facebook Announced Winners of the Deepfake Detection Challenge
<
29
Social Media Scheduling Tools
Social Media Scheduling Tools
Twitter Now Gives Users the Ability to Schedule Tweets Ahead of Time
<
28
Social Media Audio Posts
Social Media Audio Posts
Twitter is Testing Audio Tweets for a Select Group of Apple iOS Users
<
27
In-Chat Third-Party Apps
In-Chat Third-Party Apps
Snapchat Minis Exist Within Chat as Lightweight, Third-Party Apps
<
26
Parent-Targeted Sports Content
Parent-Targeted Sports Content
Spikeball Creates Parent-Inspired Content on TikTok
<
25
Dance-Based Superstore Campaigns
Dance-Based Superstore Campaigns
Walmart Leverages TikTok to Reach Millennial Parents
<
24
Social Media Voting Initiatives
Social Media Voting Initiatives
Facebook Created a Voting Information Center for the 2020 Election
<
23
Social Media Video Ads
Social Media Video Ads
Instagram is Putting Adds on IGTV Content in a Move Toward Monetization
<
22
Fictitious Football Merchandising Deals
Fictitious Football Merchandising Deals
Dan Kats' Virtual 'Coach Duggs' Now Has a Merch Line
<
21
Social Media Checkout Launches
Social Media Checkout Launches
Sephora Products are Now Available Through Instagram Checkout
<
20
Video Chat Crashing Donkeys
Video Chat Crashing Donkeys
Peace N Peas Farm Will Rent a Donkey to Crash Boring Zoom Meetings
<
19
Collaborative Content Platforms
Collaborative Content Platforms
YouTube BrandConnect Helps to Match Creators and Brands
<
18
QSR Gaming Consoles
QSR Gaming Consoles
The KFC Console Was Revealed Through a Video on the Company Twitter Account
<
17
In-Game Movie Nights
In-Game Movie Nights
Fortnite & Warner Bros are Hosting a Unique Movie Screening Event
<
16
Interactive Secondary Display Apps
Interactive Secondary Display Apps
Facebook Launches the Venue App to Run Along Side Live Events
<
15
Social Media Page Takeovers
Social Media Page Takeovers
The #SHARETHEMICNOW Campaign Amplifies the Voices of Black Women
<
14
Musical Hologram Gigs
Musical Hologram Gigs
Yungblud Created a Captivating Live Entertainment Experience
<
13
Boomer-Centric Virtual Health Platforms
Boomer-Centric Virtual Health Platforms
Project Three Six Twelve Offers Plans for Women Over 40
<
12
Art-Making Condiment Campaigns
Art-Making Condiment Campaigns
#MakingArtWithHeinz Engages Burger Lovers as They Shelter at Home
<
11
Social Media Commerce Platforms
Social Media Commerce Platforms
Instagram Made New Commerce Eligibility Requirements for Creators
<
10
Gen Z Mattress Campaigns
Gen Z Mattress Campaigns
Simmons is Targeting TikTok's Young Audience with #Snoozzzapalooza
<
9
Facebook Messenger Food Ordering
Facebook Messenger Food Ordering
Chipotle Mexican Grill Launches an Ordering System on Messenger
<
8
Branded Skin Positivity Campaigns
Branded Skin Positivity Campaigns
Dermalogica Partners with New Brand Ambassador Dixie D’Amelio
<
7
Digital Pride Celebrations
Digital Pride Celebrations
TikTok's #MyPride Celebrations Recognize 25 TikTok Trailblazers
<
6
Virtual Keynote Presentations
Virtual Keynote Presentations
The Snap Partner Summit 2020 Introduced New Tools in a Dynamic Way
<
5
Localized Social Media Advertisements
Localized Social Media Advertisements
AB InBev is Working with Tiger Pistol a Social Ad Platform
<
4
Virtual Pride Events
Virtual Pride Events
Bubly is Launching a Virtual Pride Parade on Both TikTok and Instagram
<
3
Boundary-Pushing Party Activations
Boundary-Pushing Party Activations
A Chat with Diederik Vos, Global Brand Director for Desperados
<
2
Gamified Bus Stop Billboards
Gamified Bus Stop Billboards
Malibu's A Bit of Sunshine Ads Integrate an AR Snapchat Game
<
1
Virtual Protest Events
Virtual Protest Events
Anti-Racist Campaigners Launched a Digital Black Lives Matter Protest
<