Project Three Six Twelve is a virtual health platform geared toward women 40 and over. Offering weekly and quarterly membership options, the platform was developed by the company's "experts in aging and exercise physiology" and highlights "evidence-based programs are crafted specifically for the health & well-being of women in their 40s and beyond."
In addition to highlighting virtual fitness classes -- ranging from resistance training sessions to Tai Chi -- Project Three Six Twelve also gives members access to nutrition info, recipes, educational sessions and meditation classes, addressing one's overall health and mental well-being.
This virtual health platform is a helpful and holistic resource for consumers looking to age gracefully both inside and out, and is ideal for those looking to re-prioritize health and fitness goals while social distancing during the ongoing COVID-19 pandemic.
Why This Trend Is Growing
- Virtual Health Platforms
- The rising popularity of virtual health platforms presents opportunities for innovative healthcare solutions and remote healthcare services.
- Boomer-centric Health Programs
- Developing health programs specifically catered to the needs of women over 40 opens up a market opportunity for personalized health and wellness services.
- Holistic Wellness Solutions
- The demand for holistic wellness solutions, encompassing both physical and mental well-being, provides an avenue for integrated health platforms and services.
Industries Being Reshaped
- Healthtech
- The healthtech industry can capitalize on the growing demand for virtual health platforms by developing innovative healthcare technologies and software solutions.
- Fitness
- The fitness industry can tap into the boomer-centric health market by offering specialized fitness programs, digital workouts, and tailored training for women over 40.
- Nutrition
- The nutrition industry can provide tailored nutritional plans, recipes, and educational content for women over 40, aligning with the demand for holistic wellness solutions.
